Communication Audit - Worth the Time and Investment

A communication audit can help in making sure a company's graphic design and professional brand is meeting the industry standards. If you have several divisions within your company, are they all using the same logo, letterhead, business cards and email signature. By creating a consistent look you will be able to save money by combining graphics and making industry standards.

The Communication Audit will improve efficiencies, create unity, and save money by consolidating resources. Making your company more professional should be one of the goals of this evaluation. Existing and new customers will appreciate the professionalism of your company and will ensure they are working with the right company. A company that does not have a well coordinated graphic design image will appear to be unorganized and lacking in the effort to make the company appear to be of one mind set. For instance if a division in Ohio is using their own stationary as compared to the same company's division in Iowa, there is an opportunity to not be able take advantage of something that may be working for one division, and not for another. If the division in Ohio always included a particular service on their stationary and were able to get more business because the client did not know they offered this service, then the division in Iowa was missing some opportunity for new business.

Also, if one standard stationary is created that includes all the locations of the divisions, this will help reduce the per piece cost for printing and at the same time show how global of a company you really are to your clients that did not know you had another division in Iowa, which may be right next door to another one of their plants in Iowa. If the main head-office does completes the Communication Audit first, they can establish a company wide standard so all divisions are using the same graphics, fonts, colors, etc. This is critical in the ever shrinking world that has the ability to Google anything. What is sad if the you Google a certain item and the search shows the first two possibilities and you do not even realize they are two different divisions in the same company. In conclusion, to do a comprehensive audit of your brand can be cost affective to improve your company flow and make you look more professional to your clients, and give them the feeling they are working with the right company.

Communication Audit will improve efficiencies, create unity, and save money by consolidating resources.Making your company more professional should be one of the goals of this evaluation. Making your company more professional should be one of the goals of this evaluation. Existing and new customers will appreciate the professionalism of your company and will ensure they are working with the right company.

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