The Crumbling Cable Monopoly and How Television Can Adapt

More and more, I hear stories of television companies losing business. Yet it's not hard to understand why this is happening. Prices seem to be constantly going up, with average cable bills over seventy dollars a month. What's more, as the Internet begins to offer more and more content, it's becoming a replacement for peoples cable options. However, all is not lost for the cable companies. There are many ways they can save their business and increase revenue going forward.

First, the cable companies need to embrace more of the Internet. Hulu is a great example of people's shift to the web and the companies need to make sure they're prepared for it. Get every episode available on iTunes the night it shows on TV at low prices, prompting more people to buy it. Offer discounted streams where people can watch a season of a show exclusively through the company's web site ad free. The idea is to build loyalty with fans where they want to be at, the Internet.

Second, prices need to go down. Cable plans are incredibly overpriced and are driving people out of the market. It shouldn't cost close to one hundred dollars a month for television, and if it does, people will not pay it. To recoup losses from lowered prices, new plans could be found. Cheaper packages with more targeted channel offerings might bring in new customers. Potentially creative packages like television only after 6pm or weekend only packages at reduced rates could intrigue people who are cancelling plans.


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