Green Benefits of Conferencing Services

Many consumers today are looking for solutions that are not only beneficial to their business, but to the environment as well. It's no surprise that all types ofconferencing - audio, video, and web - are convenient and cost-efficient, but what most people don't know is that they also offer many environmental benefits that your business could then advertise to attract more eco-friendly customers.

Standard advantages of conferencing:

1. Less waste - conferencing extends the life of your toner cartridges, printers, etc. by requiring fewer materials to be printed and distributed. Since most of the information is available online (especially in the case of a web or video conference), materials can be saved on a participant's computer and only need to be printed when completely necessary.

2. Less paper - as mentioned above, since meeting content can be downloaded, presented and distributed online, much less paper is used - and more forest trees can breathe a sigh of relief.

3. Less travel - with the advanced conferencing tools and features offered on the market today, businesses can take advantage of services that offer quality that rivals in-person meetings; this leads to less travel, a smaller carbon footprint, and a happy ozone layer.

While those three advantages are reason enough for a business to begin employing conferencing services, they can also translate into further benefits for you, your employees, and ultimately your customers. For example:

1. You can advertise your 'green' activities to both current and prospective customers. How this type of advertising affects their decision is difficult to measure; however, in a world where many more people are becoming increasingly active towards working with organizations that promote eco-friendly activity, it certainly won't hurt and will more than likely positively influence a buyer's decision.

2. You can donate your extra office supplies to a school or non-profit organization. If you currently employ conferencing services, try and determine the number of toner cartridges, reams of paper, etc. that you are saving thanks to online content delivery methods. If you can afford to do so, donate extras to a local school or non-profit organization - remember that a little can go a long way, especially in economic times like these.

3. You can give back to your employees. Time and expenses that would have previously been put toward business travel can now be used for volunteer or family days for your staff. Determine how much money and time you are saving thanks to conferencing services, and give it (or a portion of it) back to your team in the form of company-wide volunteer days, family days, or special days, such as birthdays, off. It will act as a great morale booster and can make a significant impact on how your employees work on a regular basis - especially during these tough times.

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