Tuesday, August 21, 2012




How To Use Live Chat Software To Get Customer Feedback And Sales

If you have live support software installed on your site you may want to think about using it as more than just a live help desk chat, as the software is proving to be very useful to businesses that take social advances a little farther. In fact, many companies are now realizing that they can use their live chat software downloads to hold live conferences with their customers, in which they discuss new products, overall customer satisfaction, and hold brainstorming sessions with their clients to determine what customers would like to see added to their product ranges.
Not only is using website chat software is this manner a way to drum up interest in your website, but it also allows a business to get directly in contact with their buying base, which is quite a bit more useful than any marketing research could possibly be. In fact, if you compare holding a live help software conference with your customers to any other form of marketing research such as surveys, market polls, and industry research it is easy to see how the website chat application would hold a great deal of additional value.
This is due to the fact that when you send out surveys the response rate is usually quite low, industry research is not always tailored to your particular niche market, and market polls do not always correctly measure the interests of your target audience. However, when you conduct a live chat software conference by making full use of your live chat software download, you know that the customers who are in attendance truly are interested in your product and represent the interests of your target audience, because they are already part of it. Therefore, you get a great deal of valuable input that you otherwise might have never been able to attain without your live chat application software.
With this in mind, it may be time to schedule a conference via your live chat software by sending out an invite to your customer base via email. By offering them a few perks or coupon voucher discounts for their attendance in the live chat help conference you can encourage them to come to your website and share their input. Not only will the results help you build your product and address customer concerns, but there is a good chance that your live help software will encourage more sales on the day that you hold your conference.
This is because you already have your target audience on your website and if you have taken the opportunity to hand out discount coupons for their attendance in the website chat software conference you also have tempted them with a great buy. Therefore, it is only logical to assume that once the website chat application meeting is over, many customers are going to browse through your website looking at goods that were mentioned because they are fresh on their mind and potentially purchasing items that received great feedback.
In fact, you may even notice a surge in hits of certain products while chatting over the live chat software as customers take the opportunity to start shopping and looking at products while discussing them. You can also use the live support software discussion as a way to introduce and mention new products on your website or promote top selling items since customers will most likely browse over to these objects and take a close look as well. The immediate results of such a function are extremely high, therefore if you have live help software downloaded on your website it may be time to think about using it for alternative purposes as well.
Article Source: http://EzineArticles.com/?expert=Alan_R._Jones

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