Rental Vs Custom Trade Show Exhibits

You are a busy marketing manager with a trade show coming up. You have reserved a booth space, but that is all you have done for the show. You have no exhibit, no clear budget and absolutely no TIME to waste. But you need to make some intelligent decisions because that is who you are and how you do things. It is also how you avoid trouble, so let me give you a head start.

Just about every trade show is managed by a company that will offer you some simple exhibit solutions to rent from. Most often, these are adequate at best, when it comes to displaying your product, but not very sophisticated.

They will typically be created from an aluminum extrusion system which looks just like the one used for the publication bins and registration booths at the front of the hall. As a marketing person with a fair degree of taste, you are not impressed with anything you see. However, in your rushed situation, you should know that they are a safe choice for the following reasons:

• They are cheaper than anything you can rent from independent sources
• Your rental will most likely include drayage
• Your rental may even include installation and dismantle costs
• The amount of phone calls and preparation time on your part will be minimized.

If you have put your time, creativity and reputation towards developing a marketing plan for your company that has reaped a growing market share and name recognition, it means you will want to put that same face on your company at your trade shows, as well. In fact, not to do this could mean embarrassment and failure at an event which is where you meet your public and buyers face to face, in the flesh.

While you may have a hard time convincing your management to spend any more money on a booth than they have to, you cannot deny that your products and services are worth highlighting in the very best way possible. A custom trade show exhibit company will:

• Customize your exhibit to highlight your product
• Dovetail with your corporate look and colors
• Provide specialized structures that fit with your needs specifically
• Help you keep consistent from show to show, even as you grow

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