0800 Memorable Numbers - Are They A Rip Off?
Often, many 0800 number providers charge a high premium for numbers that don't appear to be that memorable, with most of them just appearing to have double digits. However, having simple numbers within you number, along with the 0800 prefix can make it easier for your potential customer to remember.
Many people are familiar with 0800 numbers therefore they only have to remember the preceding digits. The more difficult you make it for your customer to remember simple contact information; the less likely you are to receive an inquiry call which you could then have converted into a sale.
Many businesses think that memorable numbers are only good for advertising campaigns for more passing media such as television and radio. This being true, it also applies with billboards and contact information on vehicles etc.
Mnemonics is a method used by many businesses in order to turn hard-to-remember 0800 phone numbers into an easy-to-remember word. Letters on a telephone's keypad can be used to create a number with word relation to the company. With the combination of an 0800 prefix and a following word to remember, the brain can store this more efficiently than a series of randomised numbers, even if a few are repeat.
This is one version of an 0844 memorable number, however, many individuals are not familiar with converting a word into numbers on a telephone keypad, and some even have different formats as seen with mobile phones.
Many companies do use the 0844 memorable phone number marketing strategy. Previous studies from response agencies have shown a 25% to 69% increase in caller response rates when using a memorable number.
The author of this article is Jemma Fox of The 0800 Number Company. Jemma is a leading authority on the subject of UK 0800 numbers. Jemma's website also covers other product lines including 0844 numbers
Article Source: http://EzineArticles.com/?expert=Jemma_Fox
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