The Anatomy of a Video - Understanding the Components That Will Make Your Video Project a Success

A successful videohas many moving parts. Before you start any project, you'll need a working knowledge of what these parts are, which are necessary and which are optional.

The Essentials

Concept.To get yourself started, think about WHY you wanted a video in the first place. Often, those new to video production focus on a fast pace and lots of effects, but they forget that an effective video needs substance. The substance comes from explaining clearly what you have to offer clients and customers. For a first-time video, I suggest setting up why there's a need for your product or service, then explain why you're the right company for the job. Then add all the flashiness you want.

Script or Storyboard. It may sound obvious, but you'd be shocked at how many clients want to "wing it" when it comes to video. Here's some wisdom: storyboarding before a shoot ensures you get all of the elements you need to make your video work. If you realize after the shoot that you're missing shots or sound bites, it'll cost you money to go back and capture them.

Optional Elements

Video. I know what you're thinking: since when is video optional? Not every video needs video. Sometimes the message can be conveyed with graphics. See my earlier post titled "The Video-less Video" for more information.

Graphics. Graphics are illustrations or text within the video, including your company logo, your website and phone number and animations that explain complex ideas. When my clients want "flash", they're usually referring to animated graphics. Extensive custom graphics can drive up the price of a production, but they really do make an impact.

Voice Over. The term "Voice Over" refers to the narration over many videos. When choosing a voice over artist, consider gender, age and accent. I recommend using a voice that sounds like your target audience.

Music.It's important to match the pace and tone of the music to your business. The music can fade in and out during appropriate times depending on the length of the video, and you can use several different clips in one piece.

You now know the basics, but remember- ask questions if you don't understand anything about your production! Communicating with your producer will help ensure your finished video is what you'd envisioned.

Jennifer Seremetis is the President of Plum Productions, a local, full service video production firm. Our award winning producers will whip up a script from scratch, coordinate your shoot and create a video that sizzles. We'll work within your budget and your timeline and deliver a finished production you'll be proud to call your own.

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